Heartwired to Love the Ocean: A Messaging Guide for Advocates

Author:

Goodwin Simon Strategic Research and Wonder: Strategies for Good

Publication Year:

2019

Citation:

Goodwin Simon Strategic Research and Wonder: Strategies for Good. 2019. "Heartwired to love the Ocean: A Messaging Guide for Advocates" Commissioned by the Packard Foundation.

Description:

Working with dozens of conservation organizations, Goodwin Simon Strategic Research and Wonder: Strategies for Good embarked on a three-year research project to better understand how to develop messaging approaches to strengthen the ocean conservation movement. The result is "Heartwired to Love the Ocean"—a new messaging guide designed for advocates to put this research into practice.

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