The New Plastics Economy — Rethinking the future of plastics

Author:

World Economic Forum, Ellen MacArthur Foundation and McKinsey & Company

Publication Year:

2016

Citation:

World Economic Forum, Ellen MacArthur Foundation and McKinsey & Company. "The New Plastics Economy — Rethinking the future of plastics." 2016.

Description:

With an explicitly systemic and collaborative approach, the New Plastics Economy aims to overcome the limitations of today’s incremental improvements and fragmented initiatives, to create a shared sense of direction, to spark a wave of innovation and to move the plastics value chain into a positive spiral of value capture, stronger economics, and better environmental outcomes. This report outlines a fundamental rethink for plastic packaging and plastics in general; it offers a new approach with the potential to transform global plastic packaging materials flows and thereby usher in the New Plastics Economy.

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